The rapid pace of today’s business environment has made Business Intelligence (BI) systems indispensable to an organization’s success. BI systems turn a company's raw data into useable information that can help management identify important trends, analyze customer behavior, and make intelligent business decisions quickly.

Over the past few years, business intelligence systems have been used to understand and address back office needs such as efficiency and productivity. Now organizations are increasingly using BI to analyze customer behavior, understand market trends, and search for new opportunities.

BI relies on Data Warehousing (a data repository designed to support an organization's decision making), making cost-effective storing and managing of warehouse data critical to any BIDW solution.

Without an effective data warehouse, organizations cannot extract the data required for information analysis in time to facilitate expedient decision-making.