Customer Relationship Management

It is a process or methodology used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. There are many technological components to CRM. The more useful way to think about CRM is as a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends. 

There are four important characteristics that CRM system may offer you:

1. First it will track and report every interaction with a customer, describing the customer's purchase, interest or demand. It will report also the changing needs of the customer and the way your business reacts effectively to them. 

2. Furthermore, the CRM will be a universal instrument for collecting data about the service requests, order entry, satisfaction and billing.